ANUA: Full Product Guide & Buyer's Guide (Pakistan)
ANUA built its identity on two hero ingredients: heartleaf (houttuynia cordata) for soothing irritated skin, and rice/peach extracts for brightening and hydration. Here's the full lineup, organised by which skin concern each line addresses.
Why heartleaf? Heartleaf (houttuynia cordata) is a traditional Korean medicinal plant known for calming inflammation and redness — it's the core active across ANUA's most soothing formulas, distinct from the brightening-focused Peach/Rice line.
Shop the Full ANUA Range
Every ANUA product available at TopShelf, with what it does and who it's for.
Heartleaf Line — Soothing & Calming
Formulated for reactive, easily-irritated skin, this line prioritises calming over active ingredients, making it a safe starting point if your skin reacts to most new products.
Heartleaf Pore Control Cleansing Oil
An oil cleanser that dissolves makeup and sunscreen while heartleaf extract calms any irritation caused by daily cleansing.
Best for: sensitive skin's first cleansing step
Rs.1,849 Rs.1,299
Shop Now
2 verified reviews
Heartleaf Centella Red Spot Cream
Combines heartleaf with centella asiatica to target active redness and blemishes with a concentrated, spot-treatment texture.
Best for: active breakouts, localized redness
Rs.4,987 Rs.3,989
Shop Now
3 verified reviews
Heartleaf 77% Clear Pad
Pre-soaked exfoliating pads containing 77% heartleaf extract, combining gentle exfoliation with calming benefits in one swipe.
Best for: daily gentle exfoliation for sensitive skin
Rs.9,099 Rs.6,449
Shop Now
2 verified reviews
Heartleaf 77% Soothing Toner
A high-concentration heartleaf toner (77%) designed to immediately calm redness and prep skin for the rest of your routine.
Best for: daily calming toner, reactive skin
Rs.5,936 Rs.4,749
Shop Now
3 verified reviews
Heartleaf Pore Cleansing Foam
A gentle, low-pH foam cleanser that removes daily buildup without disrupting the skin barrier, formulated with heartleaf for added calm.
Best for: everyday gentle cleansing
Rs.5,974 Rs.4,779
Shop Now
2 verified reviews
Peach & Rice Line — Brightening & Hydration
Uses peach extract and fermented rice water to brighten tone and boost hydration, positioned as ANUA's everyday-glow line.
Peach 77 Niacin Enriched Essence Toner
Combines peach extract with niacinamide for a toner that hydrates while gently brightening overall skin tone.
Best for: dull skin wanting daily brightening
Rs.8,999 Rs.5,899
Shop Now
2 verified reviews
Peach Niacin Spread Cleansing Foam
A brightening cleanser that removes impurities while niacinamide works to even out tone from the very first cleansing step.
Best for: daily brightening cleanse
Rs.6,199 Rs.4,399
Shop Now
2 verified reviews
Peach 77% Niacin Enriched Cream
A daily moisturizer combining high-concentration peach extract with niacinamide for hydration plus gradual brightening.
Best for: daily moisturizing with brightening benefit
Rs.8,749 Rs.6,999
Shop Now
2 verified reviews
Peach 70 Niacin Serum
A concentrated brightening serum built around peach and niacinamide, designed to even out tone and boost radiance.
Best for: uneven tone, dullness
Rs.5,800 Rs.5,000
Shop Now
3 verified reviews
Rice 70 Intensive Moisturizing Milk
A lightweight emulsion using fermented rice extract for hydration and gentle brightening without heaviness.
Best for: daily hydration, layering under sunscreen
Rs.6,874 Rs.5,499
Shop Now
2 verified reviews
Rice Enzyme Brightening Cleansing Powder
An activated-on-contact powder cleanser using rice enzymes for gentle exfoliation and brightening as you wash.
Best for: gentle weekly exfoliating cleanse
Rs.5,874 Rs.4,699
Shop Now
3 verified reviews
Rice 70 Glow Milky Toner
A milky-textured toner delivering fermented rice water for an immediate glow effect plus long-term brightening.
Best for: dull, tired-looking skin
Rs.8,124 Rs.6,499
Shop Now
2 verified reviews
Exclusive Rice Daily Glow Duo Set
A curated set pairing ANUA's rice-based toner and moisturizer for a complete daily brightening routine at a bundled price.
Best for: starting a rice-based brightening routine
Rs.9,999 Rs.7,999
Shop Now
3 verified reviews
PDRN & Active Treatments
ANUA's actives line adds regenerative and exfoliating ingredients for more targeted concerns beyond basic hydration.
PDRN 100 Hyaluronic Acid Booster Toner
Combines PDRN (a regenerative, salmon-derived ingredient) with hyaluronic acid for a toner that hydrates and supports skin repair simultaneously.
Best for: skin needing extra repair and plumping
Rs.6,874 Rs.5,499
Shop Now
3 verified reviews
Niacinamide 10% + TXA 4% Serum (2024 Version)
A high-concentration dual-action serum combining niacinamide and tranexamic acid (TXA), both known for treating stubborn pigmentation and dark spots.
Best for: persistent dark spots, post-acne marks
Rs.6,999 Rs.4,799
Shop Now
3 verified reviews
BHA 2% Gentle Exfoliating Toner
A leave-on exfoliating toner using salicylic acid (BHA) at a gentle 2% concentration to clear pores without over-drying.
Best for: 2–3x weekly exfoliation, congested pores
Rs.7,248 Rs.5,799
Shop Now
3 verified reviews
Cleansers & Sun Care
Rounding out the routine with gentle daily cleansing and broad-spectrum sun protection.
8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Uses eight different molecular weights of hyaluronic acid so the cleanser hydrates as it cleanses, rather than stripping moisture.
Best for: dry-to-normal skin, daily cleansing
Rs.5,200 Rs.4,500
Shop Now
3 verified reviews
Zero-Cast Moisturizing Finish Sunscreen
A no-white-cast daily sunscreen formulated to feel like a moisturizer while providing broad-spectrum UV protection.
Best for: daily SPF under makeup, all skin types
Rs.5,749 Rs.4,599
Shop Now
2 verified reviews
Price Quick-Reference
| Product | Category | Price (PKR) |
|---|---|---|
| Heartleaf 77% Soothing Toner | Toner | 4,749 |
| PDRN 100 Hyaluronic Acid Booster Toner | Toner | 5,499 |
| Peach 70 Niacin Serum | Serum | 5,000 |
| Niacinamide 10% + TXA 4% Serum | Serum | 4,799 |
| Heartleaf Centella Red Spot Cream | Cream | 3,989 |
| BHA 2% Gentle Exfoliating Toner | Toner | 5,799 |
Frequently Asked Questions
What's the difference between ANUA's Heartleaf and Peach lines?
Heartleaf is formulated for soothing irritated, reactive skin, while the Peach/Rice line focuses on brightening and hydration — they're complementary and can be used together in the same routine.
Is ANUA's BHA toner safe for daily use?
The BHA 2% Gentle Exfoliating Toner is formulated for regular use, but most dermatologists recommend starting 2–3 times per week and building up tolerance rather than daily use from day one.
Can I use the Niacinamide + TXA Serum with the Heartleaf line?
Yes — apply the Heartleaf toner first to calm skin, then follow with the Niacinamide + TXA serum for pigmentation targeting; this combination is a common ANUA routine pairing.
Shop ANUA in Pakistan
Authentic Korean centella & rice skincare, imported for Pakistan.
Shop ANUA CollectionSources & Verified Links: Ingredient function and skincare claims referenced from official ANUA product documentation and standard dermatological literature on the ingredients named above.