Why Everyone's Switching to Lil Softies

Most tinted lip products ask you to choose between colour and comfort — glossy formulas that feel sticky, or matte stains that leave lips drier than before. Tower 28 built LipSoftie® to do both at once, and the Mini Lil Softies set is the easiest way to try it.

A Lip Mask That Happens to Have Colour

The base formula is a treatment first: shea butter and jojoba oil melt onto the lips to seal in moisture, while lysine works underneath to prevent the flaking that comes with Pakistan's dry winters and AC-heavy summers. The tint itself is sheer and buildable, so it reads as your-lips-but-better rather than a hard lip line.

Built for Reactive, Easily-Irritated Skin

Tower 28 is formulated without parabens, phthalates, and added synthetic fragrance, and is vegan and cruelty-free. If your lips usually sting from menthol balms or peel after long-wear stains, this is the low-risk way back to colour.

Mini Format, Maximum Testing

Each set includes four 5g minis in different shades, so instead of committing to one full-size tube, you get to find your shade family before deciding what to repurchase in full size.